Notes on building software that earns its keep.
Plain writing for business leaders — how to recognize a software opportunity, shape the right first product, use AI where it creates leverage, and retain control over what gets built.
Why we publish our client license
Custom software shops negotiate intellectual property terms in private, once, at the worst possible moment. Open source solved this decades ago, and we borrowed the answer.
Read itCustom software vs. off-the-shelf: what you actually own
Owning the copyright is neither necessary nor sufficient to keep the software running your business. The question worth asking is what has to happen for you to lose it, and the answer is always in the license.
Read itHow to connect your CRM to QuickBooks without manual entry
If someone on your team re-types deals or invoices from your CRM into QuickBooks every week, you don't have a discipline problem — you have a missing piece of software. Here's how that gap actually gets closed.
Read itWhat do you wish your software could do?
Bring us the idea. We'll help turn it into the right system.
An internal tool, an AI capability, a customer-facing product — or something entirely new.